Effective Date: January 1, 2025  

Last Updated: January 1, 2025

Introduction

Welcome to RYDEplatform (“we,” “our,” or “us”). We are committed to protecting your privacy and providing transparency about how we collect, use, and safeguard your information. This Privacy Policy applies to our software-as-a-service platform designed for transportation companies and their customers.

RYDEplatform is operated by Ennovate IT and provides booking engines, driver applications, customer booking applications, and related services to transportation businesses.

Who This Policy Applies To

This Privacy Policy applies to:

Transportation Companies (“Business Customers”) that license our platform

End Users (“Passengers”) who book transportation through our platform

Drivers who use our driver application

Website Visitors who access rydeplatform.com

Information We Collect

From Transportation Companies

When transportation companies sign up for our services, we collect:

• Business name, address, and contact information
• Business owner/administrator names and email addresses
• Payment and billing information
• Fleet and vehicle information
• Service area and operational data
• Business licenses and insurance documentation
• Employee/driver information (names, license numbers, contact details)

From End Users (Passengers)

When passengers book transportation through our platform, we collect:

• Full name and contact information (phone number, email address)
• Pickup and drop-off locations
• Payment information (credit/debit card details, billing address)
• Booking history and ride preferences
• Special requests or accessibility requirements
• Communication records with drivers and customer service

From Drivers

When drivers use our application, we collect:

• Full name and contact information
• Driver’s license information
• Vehicle information
• Real-time location data during active trips
• Trip completion data and earnings information
• Ratings and feedback from passengers

Automatically Collected Information

We automatically collect certain information when you use our platform:

• Device information (device type, operating system, unique device identifiers)
• IP address and general location data
• Browser type and language preferences
• Usage data (pages visited, features accessed, time spent)
• Cookies and similar tracking technologies
• Log data (access times, error logs, performance data)

Authentication and Account Security

Account Creation Options

You can create a RYDE account using:

• Email address and password
• Sign in with Google
• Sign in with Apple

Third-Party Authentication (OAuth)

When you choose to sign in using Google or Apple:

Information We Collect:

• Your name (first and last name)
• Your email address
• Profile identifier from the authentication provider

Information We Do NOT Collect:

• Your Google or Apple account password
• Access to your other Google or Apple services
• Any information beyond name and email address

How We Use OAuth Information:

• To create and authenticate your RYDE account
• To communicate with you about bookings and services
• To personalize your platform experience
• To provide customer support

Managing Your OAuth Connection:

You maintain full control over the connection between RYDE and your Google or Apple account. You can revoke our access at any time:

Google: Visit https://myaccount.google.com/permissions and remove RYDE

Apple: Go to Settings → [Your Name] → Password & Security → Apps Using Your Apple ID → RYDE → Stop Using Apple ID

Important: Disconnecting OAuth access will not delete your RYDE account. You’ll need to set a password to continue logging in, or you can reconnect your Google or Apple account at any time.

How We Use Your Information

For Transportation Companies

We use business customer information to:

• Provide and maintain platform services
• Process subscription payments and billing
• Customize platform features and settings
• Provide customer support and technical assistance
• Send service updates, security alerts, and administrative messages
• Analyze platform usage to improve features
• Comply with legal and regulatory requirements

For End Users (Passengers)

We use passenger information to:

• Process and fulfill transportation bookings
• Send booking confirmations and ride updates
• Facilitate communication between passengers and drivers
• Process payments and prevent fraud
• Provide customer support
• Send receipts and booking history
• Improve service quality and user experience
• Comply with legal obligations

For Drivers

We use driver information to:

• Enable trip assignments and dispatching
• Provide navigation and routing assistance
• Process earnings and payments
• Facilitate passenger-driver communication
• Monitor service quality and safety
• Provide performance analytics
• Comply with transportation regulations

How We Share Your Information

With Transportation Companies

Information about bookings and passengers is shared with the transportation company operating the service to fulfill the ride. This includes passenger names, contact details, pickup/drop-off locations, and special requests.

With Drivers

Drivers receive passenger information necessary to complete trips, including names, contact details, and location information.

With Service Providers

We share information with trusted third-party service providers who assist us in:

• Payment processing (Stripe, PayPal, or other payment processors)
• Cloud hosting and data storage
• Analytics and performance monitoring
• Customer support tools
• Email and SMS communications
• Mapping and navigation services
• Authentication services (Google OAuth, Apple Sign In)

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

For Legal Reasons

We may disclose information when required by law or when we believe in good faith that disclosure is necessary to:

• Comply with legal obligations, court orders, or subpoenas
• Protect our rights, property, or safety
• Protect the rights, property, or safety of our users
• Prevent fraud, security breaches, or illegal activities
• Respond to government requests

Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

With Your Consent

We may share information for other purposes with your explicit consent.

Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations:

Business Customer Data: Retained for the duration of the service agreement and up to 7 years after termination for accounting and legal purposes

Passenger Booking Data: Retained for up to 7 years for legal compliance and dispute resolution

Driver Data: Retained during active driver status and up to 7 years after deactivation

Payment Information: Tokenized payment data retained as required by financial regulations

Communication Records: Retained for up to 3 years for quality assurance

You may request deletion of your data subject to our legal and regulatory obligations.

Your Privacy Rights

Depending on your location, you may have the following rights:

Access and Portability

• Request access to your personal information
• Request a copy of your data in a portable format

Correction

• Request correction of inaccurate or incomplete information

Deletion

• Request deletion of your personal information (subject to legal retention requirements)

Restriction and Objection

• Restrict or object to certain processing of your information
• Opt-out of marketing communications

Withdraw Consent

• Withdraw consent for processing where consent is the legal basis

Data Protection Complaints

• Lodge a complaint with your local data protection authority
• To exercise these rights, contact us at privacy@rydeplatform.com.

Cookie Policy

We use cookies and similar technologies to:

• Maintain secure sessions
• Remember your preferences and settings
• Analyze platform usage and performance
• Provide personalized experiences

You can control cookies through your browser settings, though disabling cookies may limit platform functionality.

Types of Cookies We Use:

Essential Cookies: Required for platform operation

Performance Cookies: Help us understand usage patterns

Functional Cookies: Remember your preferences

Analytics Cookies: Measure and improve performance

Data Security

We implement industry-standard security measures to protect your information:

• Encryption of data in transit (TLS/SSL) and at rest
• Secure authentication and access controls
• Regular security audits and vulnerability assessments
• Employee training on data protection
• Incident response and breach notification procedures
• Secure payment processing through PCI-DSS compliant providers

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

Children’s Privacy

Our platform is not intended for children under 13 years of age. We do not knowingly collect information from children. If we learn we have collected information from a child under 13, we will delete it promptly.

Location Data

Real-Time Location

During active trips, we collect real-time location data from drivers to:

• Enable dispatching and routing
• Provide passengers with driver location updates
• Ensure passenger safety and trip completion
• Calculate accurate fares

Location tracking occurs only during active trips or when drivers have the app open and are available for rides.

Stored Location Data

We store pickup and drop-off locations to:

• Maintain booking records
• Provide ride history
• Improve route suggestions
• Analyze service coverage areas

Payment Information

Payment card information is processed and stored by our PCI-DSS compliant payment processors. We store only tokenized payment information and the last four digits of your card for reference. We never store complete card numbers on our servers.

International Data Transfers

Our platform is operated in the United States. If you access our services from outside the United States, your information may be transferred to, stored in, and processed in the United States or other countries where our service providers operate.

We ensure appropriate safeguards are in place for international data transfers, including standard contractual clauses and adequacy determinations.

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know whether personal information is sold or disclosed
• Right to opt-out of the sale of personal information
• Right to deletion of personal information
• Right to non-discrimination for exercising privacy rights

We do not sell personal information.

To exercise your CCPA rights, contact us at privacy@rydeplatform.com or call 1-800-[NUMBER].

European Privacy Rights (GDPR)

If you are in the European Economic Area, you have rights under the General Data Protection Regulation:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure (“right to be forgotten”)
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Rights related to automated decision-making

Our legal basis for processing includes:

Contract Performance: To provide services you’ve requested

Legitimate Interests: To improve our services and prevent fraud

Legal Obligation: To comply with applicable laws

Consent: Where you’ve provided explicit consent

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Displaying a prominent notice on our platform

Your continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices:

Email: privacy@rydeplatform.com  

Phone: [Your Phone Number]  

Mail: Ennovate IT / RYDEplatform  

[Your Business Address]  

[City, State ZIP]

Data Protection Officer: [If applicable]  

Email: dpo@rydeplatform.com

Third-Party Services

Our platform integrates with third-party services that have their own privacy policies:

• Payment processors (Stripe, PayPal)
• Mapping services (Google Maps, Mapbox)
• Analytics providers (Google Analytics)
• Communication services (Twilio, SendGrid)
• Authentication services (Google Sign-In, Sign in with Apple)

We encourage you to review the privacy policies of these third-party services.

Your Choices

Marketing Communications

You can opt-out of marketing emails by clicking “unsubscribe” in any marketing email or contacting us directly. You will continue to receive transactional emails related to your bookings and account.

Location Services

Drivers can disable location services through their device settings, though this will prevent use of the driver application during trips.

Account Deletion

To delete your account and associated data, contact us at privacy@rydeplatform.com. We will delete your information subject to legal retention requirements.

Questions or Concerns?

We’re committed to protecting your privacy. If you have any questions about this Privacy Policy or how we handle your information, please don’t hesitate to contact us at privacy@rydeplatform.com.